Home Developer Guide Campaigns

Campaigns Guide

Comprehensive guide to understanding campaign types, lifecycle management, optimization strategies, and best practices on the Cogniad platform.

What is a Campaign?

A campaign is a container for advertising banners with specific targeting rules, budget settings, scheduling, and performance goals. Campaigns help organize advertising efforts and track performance across multiple banners.

Campaign Types

Cogniad supports multiple campaign types, each with different priority levels and use cases:

Contract Campaigns (Priority 1-10)

Guaranteed delivery campaigns with fixed pricing. Higher priority numbers (1-10) are evaluated first. Use for direct-sold inventory with specific delivery commitments.

  • Priority 1-3: Premium guaranteed campaigns
  • Priority 4-7: Standard contract campaigns
  • Priority 8-10: Lower priority contracts

Remnant Campaigns (Priority 0)

Serve ads when no higher-priority campaigns are available. Used to monetize unsold inventory with lower-value ads or house campaigns.

Override Campaigns (Priority -1)

Highest priority campaigns that override all others. Use sparingly for special promotions, guaranteed placements, or emergency campaigns.

eCPM Campaigns (Priority -2)

Performance-based campaigns that use effective CPM bidding. The system automatically optimizes bids based on performance metrics to maximize ROI.

Learn more about campaign types and when to use them.

Campaign Lifecycle

  1. Creation: Create campaign with basic settings
  2. Configuration: Set targeting, budget, and scheduling
  3. Banner Association: Add banners to the campaign
  4. Activation: Start the campaign (manual or scheduled)
  5. Monitoring: Track performance and metrics
  6. Optimization: Adjust settings based on performance
  7. Completion: Campaign ends (scheduled or manual)

Campaign Management

Manage campaigns through the API or admin interface. Key operations include:

  • Creating and updating campaigns
  • Setting targeting rules
  • Configuring budgets and limits
  • Associating banners
  • Activating and pausing campaigns
  • Viewing statistics and reports

See the Campaign Management Guide for detailed instructions.

Campaign Optimization

Optimize campaigns to improve performance and ROI:

  • A/B Testing: Test different banners and settings
  • Targeting Refinement: Adjust targeting based on performance data
  • Budget Allocation: Optimize budget distribution across campaigns
  • Performance Analysis: Use analytics to identify optimization opportunities

Learn more in the Optimization Guide.

Best Practices

Campaign Best Practices
  • Use descriptive campaign names that reflect purpose and target audience
  • Set realistic impression and click limits based on budget
  • Choose appropriate priority levels for your campaign type
  • Monitor performance regularly and adjust as needed
  • Test different configurations to find optimal settings
  • Keep campaigns organized with clear naming conventions
  • Use targeting to reach your ideal audience without over-restricting

Related Topics