Advertisers Guide

Learn how to create and manage advertising campaigns, set targeting rules, configure budgets, and optimize performance on the Cogniad platform.

Overview

As an advertiser on Cogniad, you can create campaigns to promote your products, services, or brand. The platform provides powerful tools for targeting, budget management, performance tracking, and optimization.

Key Concepts

• Advertiser Account: Your main account that contains all your campaigns and settings
• Campaigns: Containers for your ads with specific targeting, budget, and scheduling
• Banners: Individual ad creatives (images, HTML, text, or video)
• Targeting: Rules that determine which users see your ads
• Budget: Financial limits for your campaigns

Getting Started as an Advertiser

1. Create Your Advertiser Account: Sign up and complete your advertiser profile
2. Set Up Payment: Add payment method and billing information
3. Create Your First Campaign: Follow the campaign creation guide
4. Upload Banners: Add your ad creatives to campaigns
5. Configure Targeting: Set up targeting rules to reach your audience
6. Launch and Monitor: Activate your campaign and track performance

Campaign Management

Campaigns are the core of your advertising strategy. Each campaign contains banners, targeting rules, budget settings, and performance goals. Learn more about:

• Campaign Types and Configuration
• Creating Campaigns via API
• Updating Campaign Settings
• Campaign Scheduling

Targeting Options

Cogniad offers comprehensive targeting options to help you reach the right audience:

• Geographic Targeting: Target by country, region, or city
• Device Targeting: Target specific devices (mobile, desktop, tablet)
• Time-Based Targeting: Schedule ads for specific days or hours
• Behavioral Targeting: Target based on user behavior and interests
• Custom Targeting: Define custom targeting rules using user data

Learn more in the Targeting Guide.

Budget and Bidding

Manage your advertising spend with flexible budget options:

• Daily Budgets: Set maximum spend per day
• Lifetime Budgets: Set total campaign budget
• Bidding Strategies: Choose between CPM, CPC, or eCPM bidding
• Budget Optimization: Automatic budget allocation across campaigns

See the Budget & Bidding Guide for details.

Performance Tracking

Monitor your campaign performance with real-time statistics:

• Impressions: Number of times your ads were displayed
• Clicks: User interactions with your ads
• Conversions: Desired actions completed by users
• CTR (Click-Through Rate): Percentage of impressions that resulted in clicks
• eCPM: Effective cost per 1,000 impressions

Best Practices

Next Steps

• Learn about Campaign Management
• Explore Targeting Options
• Understand Budget & Bidding
• Campaign Types Guide
• Banner Management
• Reporting & Analytics