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Reporting & Analytics

Access comprehensive statistics, analytics, performance metrics, and export data for analysis on the Cogniad platform.

Overview

Cogniad provides powerful reporting and analytics tools to help you understand campaign performance, optimize strategies, and make data-driven decisions. Access real-time statistics, detailed analytics, and export data for further analysis.

Statistics

Real-time and historical statistics for campaigns, banners, zones, publishers, and advertisers. Track key metrics including impressions, clicks, conversions, revenue, CTR, and eCPM.

Learn more about Statistics.

Analytics

Advanced analytics with breakdowns by date, geography, device, and more. Analyze trends, identify patterns, and discover optimization opportunities.

See the Analytics Guide.

Data Exports

Export statistics and analytics data in various formats (CSV, JSON, Excel) for analysis in external tools or custom reporting systems.

Learn more about Data Exports.

Key Metrics

Track these important metrics:

  • Impressions: Number of ads served
  • Clicks: User interactions with ads
  • Conversions: Desired actions completed
  • CTR (Click-Through Rate): (Clicks / Impressions) × 100
  • Conversion Rate: (Conversions / Clicks) × 100
  • eCPM: Effective revenue per 1,000 impressions
  • Revenue: Total earnings or spend

Accessing Reports

Retrieve statistics via the API:

javascript 
// Campaign statistics
const stats = await fetch(
  'https://api.cogniad.com/v1/campaigns/camp_123/statistics?' +
  'start_date=2024-06-01&end_date=2024-06-30',
  {
    headers: {
      'Authorization': `Bearer ${access_token}`
    }
  }
);

const data = await stats.json();
// Returns: impressions, clicks, conversions, revenue, CTR, eCPM, etc.

Report Types

  • Campaign Reports: Performance by campaign
  • Banner Reports: Performance by banner
  • Zone Reports: Performance by zone
  • Publisher Reports: Performance by publisher
  • Advertiser Reports: Performance by advertiser
  • Time-Based Reports: Breakdowns by hour, day, week, month
  • Geographic Reports: Performance by location
  • Device Reports: Performance by device type

Real-Time Reporting

Access real-time statistics with minimal delay. Real-time data is updated continuously as events occur, providing immediate insights into campaign performance.

Historical Reporting

Access historical statistics for any date range. Historical data is aggregated and optimized for fast retrieval, even for large date ranges.

Best Practices

Reporting Best Practices
  • Monitor key metrics regularly to track performance
  • Use date range filters to analyze specific periods
  • Compare performance across different campaigns or time periods
  • Export data for deeper analysis in external tools
  • Set up automated reports for regular monitoring
  • Use breakdowns to identify trends and patterns

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