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Publishers Guide

Learn how to monetize your website or application by creating zones, managing inventory, and optimizing revenue with Cogniad.

Overview

As a publisher on Cogniad, you can monetize your website or application by displaying ads to your audience. The platform provides tools for managing ad placements (zones), tracking performance, and optimizing revenue.

Key Concepts

  • Publisher Account: Your main account for managing inventory and revenue
  • Zones: Ad placement locations on your website with defined dimensions
  • Inventory: Available ad placement opportunities
  • Fill Rate: Percentage of ad requests that result in served ads
  • eCPM: Effective revenue per 1,000 impressions

Getting Started as a Publisher

  1. Create Your Publisher Account: Sign up and complete your publisher profile
  2. Add Your Website: Register your website or application
  3. Create Zones: Define ad placement locations on your site
  4. Get Invocation Codes: Embed zone codes on your pages
  5. Monitor Performance: Track impressions, revenue, and fill rates
  6. Optimize Revenue: Adjust settings to maximize earnings

Zone Management

Zones are specific locations on your website where ads can be displayed. Each zone has defined dimensions and can be linked to campaigns.

Learn more about creating and managing zones.

Inventory Management

Manage your ad inventory effectively to maximize revenue. Understand available inventory, forecast demand, and optimize placement strategies.

See the Inventory Management Guide for details.

Monetization Strategies

Optimize your revenue with various monetization strategies:

  • Header Bidding: Run multiple ad auctions simultaneously
  • Waterfall Optimization: Prioritize high-value demand sources
  • Direct Sales: Sell inventory directly to advertisers
  • Programmatic: Use RTB for automated ad sales

Learn more in the Monetization Guide.

Performance Metrics

Track key metrics to understand your performance:

  • Impressions: Number of ads served
  • Fill Rate: Percentage of requests that resulted in ads
  • Revenue: Total earnings from ad impressions
  • eCPM: Effective cost per 1,000 impressions
  • CTR: Click-through rate (if tracking clicks)

Best Practices

Publisher Tips
  • Create zones with standard ad sizes (728x90, 300x250, 320x50, etc.)
  • Place zones in high-visibility areas without disrupting user experience
  • Monitor fill rates and optimize underperforming zones
  • Use multiple zones per page to increase revenue opportunities
  • Test different zone placements to find optimal positions
  • Keep zone dimensions consistent for better advertiser matching

Next Steps